6 Asian-Owned Brands to Support this Asian Pacific American Heritage Month
May is Asian Pacific American Heritage Month, a celebration which began as a week-long event in 1977 and then earned its official monthly designation from Congress in 1992. That’s right - it’s been over 30 years since we have been highlighting Asian American history!
This recognition affirms the critical role that Asian Pacific Americans have played in shaping the cultural mosaic of the United States. As an Asian-founded organization ourselves, we see this month as a time to amplify our voices and celebrate our collective achievement. We invite AAPI community members and allies alike to come together and uplift the vibrant traditions that enrich our society.
So, how do you plan to celebrate APA Heritage Month this May? One way to kick-off this month is to support AAPI brands and shop their catalog of Asian-inspired goods. If you’re looking for a way to honor Asian owned businesses, check out these impressive organizations.
Plus, these API brands are offering exclusive deals to the Anise Health community, so you can get amazing discounts to shop their products and services.
Pink Moon
Pink Moon is an Asian-American owned skincare and beauty brand that promotes harmonious well-being by drawing from ancient wisdom and Eastern healing practices. The founder, Lin Chen, created the company after embarking on her own transformative journey, embracing her roots of Traditional Chinese Medicine, and incorporating elements of Reiki, Aromatherapy, and Astrology into her daily rituals. Pink Moon’s products make time-honored practices accessible to a modern audience. In fact, one of Anise’s therapists tried Pink Moon’s suite of wellness products and shared some tips about incorporating self-care into your busy schedule, turning skincare routines into self-care, and exploring the intersection of spiritual wellness with emotional and mental wellness.
Want to try their gua sha facial toolkits, perfume oils, cleansers, moisturizers, or serums for yourself? Use this exclusive code ANISEMOON to receive 15% off all products available on their website.
Golden Goddess
Golden Goddess Affirmations is a playful yet authentic Asian-Owned affirmation card deck created by Trixi Anne Agiao. Trixi is a socially conscious multidisciplinary Asian American artist using the digital guise of The Thoughtful Beast. Her mediums include acting, writing, podcasting and filmmaking. Trixi creates work centered on fighting the stigma against mental illness and mental health – something particularly prevalent in the Asian American community. Utilizing visual storytelling experience as a dancer and choreographer, Trixi sets out to make art that kinesthetically connects with her audience. Trixi wrote and designed the affirmation card deck for Asian women when she could not find any for herself. These card decks are great gifts for family and friends; Anise community members can use this discount code at checkout for 20% off: ANISETTB
Love, Bonito
Love, Bonito is an Asian-owned clothing brand born in Singapore in 2005 when co-founder Rachel Lim recognized that she was often misrepresented by the styles and outfits marketed to her by conventional brands. Rather than acquiesce to the status quo, she chose to establish a brand which actually represented herself and her community - a true love letter signed Love, Bonito.
The company recently expanded to the US with accessible designs and high-quality fashion pieces that resonate with Asian women through life’s seasons: from everyday staples to workwear, special occasions and milestones, and even through motherhood. Their clothes are made to be ready to live, not just ready to wear
For a limited time only, anyone who purchases a Love, Bonito item in May will receive a special code to get $25 off Anise’s confidence coaching series. This is a clinician-led 4-week cohort to discuss how we can increase confidence and self-compassion in our lives.
KACE Tea
KACE Tea is a Taiwanese-Filipino tea brand co-founded by Ashley Yao and Kyle Gillaspy, a Taiwanese-Filipino couple who took inspiration from the nostalgic flavors of their childhood to create exhilarating yet classic fruit teas.
KACE Tea’s original recipes were conceptualized by Ashley, inspired by the rich tea culture she experienced growing up in Taiwan. However, after moving to the Bay Area for university in 2016 and working in tech in San Francisco, Ashley craved the delicious Taiwanese fruit teas of her childhood. Passionate about cultivating diverse flavors , Ashley began concocting new recipes, brewing small batches of tea beverages and sharing them with friends. They were an instant hit.
She joined forces with Kyle, who not only leveraged his professional experience leading product teams at scale but also drew upon his Filipino-Hawaiian background, which gave him a deeper appreciation for food as a gateway to connection. Together, Ashley and Kyle created KACE Tea, an innovative and ready-to-drink tea beverage created by AAPI youth. But more than a tea brand, KACE is a community that connects people from all different backgrounds and interests through delicious tea, fashion, art, and music.
Want to sip, slow down, and savor the flavor for yourself? Be a part of a long history of tea drinkers and enjoy 10% off online orders with code ANISE10. You can also find KACE Tea near you here or order online here.
Reprise Health
Reprise is an Asian-owned supplement brand that puts the power of Traditional Eastern Herbs into daily gummies - allowing everyone to enjoy their time-honored health benefits. As kids, founders David and Kai grew up drinking herbal soups and teas under the influence of their grandmas - part of a longstanding tradition of nurturing healthy and happy families, passed down from generation to generation. But as adults, they lost touch with this cultural practice. So, they’ve partnered with a fifth-generation family company who have been making herbal medicine since 1892 - over 100 years! Reprise gummies are made using traditional extraction methods to put REAL whole herbs into daily gummies.
Their herbal gummies are science-backed and sustainably-sourced which help people relax, sleep better, and focus more. With flavors including goji, turmeric, panax ginseng, reishi mushroom and jujube seed, Reprise Health harnesses the power of Asian superfoods by offering ancient herbs in a tasty format. If you want to enjoy the health benefits of ancient superfoods with a delightful fruity chew, use the code ANISE15 for 15% off your next order on some of their bundles or herbal products.
AyiConnect
After struggling to find culturally-sensitive caregivers for her own children and father, Willow Li founded AyiConnect to help families connect with nannies, postpartum doulas, and senior caregivers who share their cultural background and language, especially within the Asian community.
48% of AAPI adults over the age of 45 have experience providing unpaid care to a loved one, according to the AARP; 84% of AAPI adults say caregiving for loved ones is extremely important to them, yet 34% of AAPI caregivers reported feeling depressed and only 14% received professional mental health support in the past 5 years. AyiConnect helps tackle this issue.
The name AyiConnect is rooted in the term 'Ayi' (阿姨, "aunt"), a polite and respectful way to address a caregiver in Chinese and to make the caregivers feel like part of the family. AyiConnect initially emerged from the need to find Mandarin-speaking caregivers, but it has since expanded into various realms. The name still embodies AyiConnect’s mission to connect families with caregivers that align with their culture and languages, providing accessibility to care and job opportunities, particularly within our Asian communities. Their goal is to create an inclusive community where resources can be found and shared with our community members while caregiving.
AyiConnect is available across the major cities in the US, and offers occupational accident insurance for contracts awarded through them, protecting both families and caregivers. To learn more, download their app & use code Anise10T for 10% off your first 6 months with AyiConnect.
Share your favorite brands with us!
Are there cherished API brands you love that weren’t featured here? Let us know at info@anisehealth.co and we’ll be sure to spotlight them in the near future.
